Real Estate Agents being compared to used car salesmen is unacceptable and the standards for this industry need to be increased. For the first time in Arizona, Hear it Direct is your chance to hear the unfiltered voice of the consumer tell you what they want, why they do or do not choose you, which branding/marketing stands out and which is invisible, what they value, what frustrates them, and THEIR view of our role and our industry. It may not be what you think! For the first time ever in Arizona AAR, ARMLS, and HAREP are proud to present Hear It Direct.

What if you could get inside the minds of your buyers and sellers? What  if you could save thousands of marketing $$$ by realizing that what you assumed was important, this new generation of consumers couldn’t care less about?  Now you can…

Hear It Direct offers 4 main topics making it easy for attendees to remember and implement the content into their business:

1. Attract: Lead generation strategies from even five years ago have quickly become outdated. Here we discuss what is working when it comes to attracting consumers.
2. Consult: The opportunity to build value is largely being missed. This section shows agents how to build value through consultation.
3. Serve: Learning how to truly serve your customer is what we are hearing from consumers in many cases makes or breaks the satisfaction level. In this section we discuss some examples consumers are giving us.
4. Nurture: In this section we discuss the relationship with the consumer once the transaction is over and the ways consumers prefer to be kept in touch with that specifically causes them to remember us for repeat business and referrals.

Join Us for Hear It Direct

October 6
9:30am – 12:30pm

Scottsdale Center for Performing Arts

Cost: $29.00