Social Media and Arizona REALTORS®
There is little doubt that social media has become an integral part of our daily lives.
In less than twenty years, we’ve witnessed social media evolve from personal myspace and facebook pages into a billion-dollar industry where tech companies sell businesses the ability to communicate the value of a product or service to targeted audiences worldwide. The real estate industry is no exception.
In this month’s Member Survey, we asked Arizona REALTORS® which social media platform they use most often in their business. While it might not be surprising that facebook captures more than half of digital “advertising,” the growth of other platforms like Instagram, Linkedin and Nextdoor offer REALTORS® additional opportunities to connect with clients.
We’ve posted the results and a sample of the comments below, plus a few tips, tricks and reminders on building out your social media presence.
Which social media site do you
use the most for your business and why?
Facebook! The ability to change up posts, add content, and have interaction.
Facebook gives me the most engagement, although, I tend to get more interaction on my personal page than on my business page.
Instagram is good for a quick announcement of, say, an Open House or a new listing, but engagement is really limited to the photo itself, as I find people generally don’t take time to read the text on Instagram posts.
Instagram is good for a quick announcement of, say, an Open House or a new listing, but engagement is really limited to the photo itself, as I find people generally don’t take time to read the text on Instagram posts.
Facebook seems to be the best because my “friends” actually know me.
Youtube – shows credibility in the neighborhood.
Facebook, Instagram, Mobile Apps
I use Facebook for my business the most because it’s where the majority of my clients and sphere is. This way, I can stay connected with them in a non-threatening, non “salesy” way and continue to build strong relationships over time.
I feel that my Facebook business page and Instagram accounts work best for my business due to the amount of traffic on each of these platforms.
Facebook works best for me because I know a lot of people out of state and am drawing them in to Arizona thru Facebook posts.
I tried putting listings on social media, but received zero results from it so I consider it a waste of time. If people want to search for a property, they go to one of the sites or search on the internet. Most of my business actually comes from sign calls.
Facebook and Instagram – both are pic/video-driven, especially Insta. Facebook allows for article sharing, which is useful in presenting a REALTOR as an expert in our field by curating valuable housing info. I also use Youtube for listing and information videos that I publish.
Instagram and Facebook work the best for my business. My posts draw engagement from my sphere and help keep me top of mind. I’ve had several people reach out recently telling me that they have enjoyed my posts and want to either have me represent them in an upcoming transaction or refer clients to me. I have only paid to promote posts once for a listing I had. While it may have reached a far greater audience that an organic post, it did not result in any inquiries on the property. I will continue to use those platforms for free marketing!
There are two factors to social media marketing – top of mind awareness and providing value. For me, Facebook has the biggest bang for your buck in top of mind awareness. This could be shifting as more and more people are getting fed up with the political nature of their feeds. I also use LinkedIn and I’m just starting on Instagram – a kindler, gentler facebook.
I only use my phone to call previous clients. I don’t use any media because it is very stressful when people start talking about something else.
I have found Facebook to be the most friendly for my business promotion. They make it so easy to boost a post or ask people to like your page. You can have people direct message you. Some programs like Mail Chimp use the Messenger for the Chat feature. You can create a group of an area and market to them.
I think it’s the best but there are a lot of real estate agents on there!
I think it’s the best but there are a lot of real estate agents on there!
Nextdoor Neighborhood App because it presents as neighbors helping neighbors instead of advertising. They pass it on to others and then they pass it on to others and so on and so on.
Facebook and LinkedIn seem to work best for me. Pinterest gets a lot of eyes on content, but doesn’t seem to convert. There are so many ad options with Facebook that work well and the audience is huge. LinkedIn works better for personal connecting and networking.
Facebook – I have a million friends on that platform and agents there so it seems to be the easiest to share our listings and updates on Facebook ! I love also when you share a video you can see the impressions and it shows you how many views you have.
The Zen philosopher, Basho, once wrote, ‘A flute with no holes, is not a flute. A donut with no hole is a Danish.’ He was a funny guy.
I find Facebook gives me the largest audience especially in my own sphere of influence which is your best return on investment for gaining customers an clients. Platform is easy to use and fun!
I use Facebook because it allows me to share information about the market, tips for home repairs and projects, and local news. I post content that builds my brand and shows that I am current and knowledgeable about real estate matters. I can also engage with my followers and re-share in messenger or my personal page for those who have not yet followed my business page.
Four Facebook Tips for Effective Ads
Take your “Insta” game to the next level!
Picture Perfect Marketing with Pinterest
- Categorizing boards is key to reaching a wider audience
- Visuals draw a client in when it comes to buying a home
- Platform is underutilized by real estate pros
- Create secret boards
Member Survey Response Winner!
